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Within the framework of the TRAINPOST distance-learning programme, which is based on a simpler and more user-friendly training approach, the Universal Postal Union (UPU) offers the participant trainees, in Management techniques training field, several important courses in the programme. One of them is dealing with Marketing and key account management . This course is made up of five modules.

General Aims:

To build capacity in the areas of marketing, sales, customer service and customer relations through Key Account Management.
In particular:
To equip Postal Marketing Managers and staff with the necessary knowledge, skills and best practices:
                1. to develop Key Account Management models
                2. to implement Key Account Management in their Postal organization


Target Population :

Managers and staff who are responsible for developing a model for implementation of Key Account Management in the Posts.

  • Business leaders who are establishing Key Account Management (KAM)
  • Project managers tasked with introducing Key Account Management
  • Marketing and sales directors who will be managing KAs
  • Key Account Managers

NOTE  : The learner may choose the language in which to follow the courses (Arabic, English, French or Spanish), via the relevant home page.

  Introduction of the course
  Module 1 : Overview of Marketing plan
    Section 1 : Overview of Marketing plan
  Module 2 : Why Key Account Management
    Section 1 : Why Key Account Management
  Module 3 : Setting up Key Account Management
    Section 1 : Setting up Key Account Management
  Module 4 : Keep KAM going effectively
    Section 1 : Keep KAM going effectively
  Module 5 : Marketing Strategies
    Section 1 : Marketing Strategies
    Section 2 : Market trends
    Section 3 : Commercial Strategy
    Section 4 : Market Development Plan
    Section 5 : Tactical Plan
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