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Introduction |
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Section 1 - Duration of the course and its modules
Section 2 - The course materials
Section 3 - Course description and content |
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Module 1 : Philately the king of hobbies |
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Section 1 : Basic of the hobby of philately
Section 2 : Definition and function of postage stamp
Section 3 : History of philately
Section 4 : How to collect stamp
Section 5 : Classes of philately |
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Module 2 : Industry and market |
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Section 1 : Structure of the industry
Section 2 : Structure of philatelic market
Section 3 : Structure of Collecting body, organized Philately-club and the role of UPU |
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Module 3 : Codes of ethics |
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Section 1 : Code of ethics and best business practices
Section 2 : Philatelic policies and codes of practice
Section 3 : Participation in the WNS and model contracts with suppliers |
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Module 4 : Strategic planning |
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Section 1 : Strategic planning steps and where are we now?
Section 2 : Vision statement & where do we want to be? and haw do we get there? |
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Module 5 : Philatelic products and issue planning |
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Section 1 : Range of philately products
Section 2 : Philately products explained
Section 3 : Preparation and production
Section 4 : Philatelic issue planning
Section 5 : Issuing, withdrawal and archival policies |
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Module 6 : Marketing and promotion of philately |
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Section 1 : Market sectors
Section 2 : Tools of marketing
Section 3 : Developing a marketing plan and product role of agents
Section 4 : Developing new customers |
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