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Within the framework of the TRAINPOST distance-learning programme, which is based on a simpler and more user-friendly training approach, the Universal Postal Union (UPU) offers the participant trainees several important courses in the programme. One of them is dealing with « Direct Mail ». This course is made up of five modules.
Its aims is :
          (i) to provide senior level managers of Posts with knowledge and skills required for designing suitable Direct Mail product for their country
          (ii) to provide middle level managers of Posts with knowledge and skills required for working out details of Direct Mail product for their country and to monitor its effective implementation.

NOTE  : The learner may choose the language in which to follow the courses (Arabic, English, French or Spanish), via the relevant home page.

 
 
 
  Introduction of the course
    - General aims
- Course duration
- Entry requirements
   
  Module 1 : Direct Mail - an overview
    Section 1 : Direct Mail - an overview
   
  Module 2 : Market knowledge, product requirements and designing
    Section 1 : Market knowledge, product requirements and designing
     
  Module 3 : Operational infrastructure and address management
    Section 1 : Operational infrastructure
    Section 2 : Address management
     
  Module 4 : Managing quality and promoting direct mail industry
    Section 1 : Managing quality and promoting direct mail industry
     
  Module 5 : Training of staff and direct mail development strategy
    Section 1 : Training of staff and direct mail development strategy
    Section 2 : Support
     
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