Année de la session du cours: 2026
Version du cours: Version n°1
Nombre de modules: 10
Durée du cours: 40 hours
Langue du cours: English
Autres langues disponibles:

None.

Objectifs généraux:

1. To enhance participants’ knowledge with the necessary understanding of direct mail and direct marketing dynamics and tools. 2. For participants to learn how to promote value-added direct marketing postal products and services. 3. For participants to be educated on the benefits of direct and digital marketing through partnerships between posts and the industry. 4. For participants to acquire new techniques for developing and promoting direct marketing campaigns.

Public cible:

Junior Executives; Marketing Managers; Specialists in the field of Direct Marketing or Direct Mail activities from Developing Countries (DC) and Least Developed Countries (LDC).

Conditions d’accès:

Participants should ideally be engaged in the field of Direct Marketing or at least be aspiring to do so. Important: This course contains video contents that require audio speakers or headphones.

Domaine de Formation: Postal Products
Available for enrolment: Oui
État du cours: Launched
Course Duration: 40
Skill Level: Intermediate